Write it, Hear it, Nail it! How to Script for Voice Over Success
Learn essential tips for writing a script tailored specifically for voice over recordings. Discover best practices for crafting engaging and effective scripts that elevate your audio and video content.
Whether you're producing an explainer video, eLearning module, training video or a TV/radio commercial, a strong voice over script is the foundation of a professional and impactful final product. Far from the cold and robotic delivery of AI-generated voices, voice over is a human art. It’s much more than simply reading words aloud. It’s about delivering a clear message, building engagement, and guiding the listener smoothly from beginning to end.
In this article, I’ll walk you through proven techniques and key strategies for writing voice over scripts that not only work well in recording sessions but also truly connect with your audience.
1. Know Your Audience and Purpose
Before you write a single word, ask yourself:
Who is this script for?
What do I want the listener to feel or do?
What tone suits the message? Conversational, friendly, authoritative, casual?
Understanding your audience sets the tone and style for the entire script. For example, a children's animation video script will differ significantly from a corporate one.
2. Write the Way You Speak
Voice over scripts should feel natural and conversational. Keep in mind:
Short sentences. They are easier to deliver and comprehend
Conversational ton. Unless a formal tone is required, aim for a casual, natural flow that feels human and conversational.
Simple language. Avoid using jargon or overly complex vocabulary unless it's truly necessary.
Pro tip: Read your script out loud to test how it sounds.
3. Structure Your Script Clearly
A well-organized script not only helps the voice over talent save time and enjoy a more productive recording session, but, more importantly, its overall structure ensures a stronger and more impactful connection with the audience.
Here are some key formatting tips:
Use headings and bullet points to improve readability
Include pauses and breaks for natural pacing (you can mark these with ellipses (…) or slashes /)
Label sections clearly for longer scripts (e.g., INTRO, PART 1, OUTRO)
Add pronunciation guides or phonetic spelling for names and technical terms
4. Keep Timing in Mind
Aim for a natural pace:
130–150 words per minute is standard
Use faster pacing for ads, slower for tutorials
Read your script aloud with a timer to estimate the duration, or use a tool like Edge Studio’s Words-to-Time Calculator for a quick estimate.
5. Include Voice Direction When Needed
If you want a specific tone, emotion, or delivery style, be sure to include clear direction in your script. For example:
(upbeat and excited)
“Don’t miss this amazing opportunity!”
(slow and reassuring)
“We’re here to guide you, every step of the way.”
These simple notes help the voice actor match your intended delivery without guesswork, saving time and ensuring consistency with your creative vision.
6. Use Proper Formatting
Your script should be easy to follow at a glance:
Use a clear font like Arial or Calibri.
Break long paragraphs into shorter chunks.
Use bold or italics to emphasize key words.
Separate translated versions if needed.
7. Test and Revise
Before you send your script off:
Read it aloud.
Record a rough version with your phone.
Listen for awkward phrasing or timing issues.
Tweak and polish for a smoother final recording session.
Final Thoughts
Writing a voice over script blends creativity with precision. When crafted thoughtfully, your script becomes the backbone of compelling audio content that informs, persuades, or entertains. Whether you're working on an ad, a course, or a brand video, these best practices will help you create scripts that truly work.
Want your script translated or voiced professionally in Spanish or English? Contact me to bring your words to life with a human voice that connects.
